Packaging is very important aspect of any Solution or Product. Packaging makes product look better. But often we think if Packaging is so important then we should always make it perfect? and it is worth to invest more amount of money on packaging? Here the question comes How to package Solution or Product for each market?
When ever you are packaging your solution you should always look for the market environment. This is the most important step for packaging your product and to understand how we can manage our cost for Packaging.
In other words if you know what is people's mentality in the market or their spending style you can package your solution in a different way as effective as it can be.
Take example of Sauce bottle. for packaging of a Sauce we require a bottle and a bottle nob. Here how we can manage our money in packaging this. Lets say when we sell Sauce bottle to a customer we can find out what is his usage. Say he is purchasing bottle for Hotel than we can say Threading on bottle and its nob is not required. Threading does not take much of glass or plastic but what ever we can save we should do it. But in all conditions it is not useful. For this we should check what are the Market conditions. What is people's mentality on spending.
If you take US as a market, people mentality here is that they usually don't care for packaging. They usually check the Solution or a Product they are buying is solving their purpose or not. And in US people usually purchase with plastic money so they don't care much about the pricing, and its external packaging. But at the same moment you take whole
Now if you take
My take on this question is you should always look for the market before packaging the solution. Market survey is very important before packaging as it may help in cutting your costs.
1 comment:
Thank you Manan for such a good post. it really helped me many ways. I am working with Market Analysis company in Dubai, and currently we are working on few projects for India. This posthas really helped me. Keep writing on such topics.
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