Brand in your hand, Effective way of marketing : Mobile Advertisements

Chunnu, Munnu, Micheal, Andy, Farookh, Ahmed, Charlie, Sonu, Monu, Sona, Tinu...............Every body has Mobile. Even people are spending more time on their mobile than watching Television. Advertising is the communication of a signal (information) with the express purpose of gaining advantage over one’s rivals in a competitive environment. This fact leads Marketing companies to think about Advertising on Mobile. There are many companies working on Mobile Advertising. Current Mobile Advertisement market is above 3 Billion and Expected to cross 4 billion by the year end. In Spain 75% of mobile phone owners receive ads, in France 62% and in Japan 54%.

The most common way of Advertising on Mobile is to send SMS which says about the product. But here problem is that you can not send advertisements to the targeted Segment for whom this product is useful. But now a day’s user involvement in this advertising has increased, in Japan 44% user’s click on these Ads. And now SMS advertising generates around 90% of total Mobile Advertising. One advantage of SMS is that while even in conference, the users are able receive brief messages unobtrusively, while enjoying privacy. The first case of advertising would appear via SMS, when a Finnish news provider offered free news headlines, sponsored by advertising. Now a days SMS marketing is taking new turn, companies using VIRAL MARKETING. In this company will send SMS to one subscriber and when this subscriber forward this message to some one else he become part of this Advertising campaign and his mobile service provider pays him some reward. This way it becomes interactive.

After the evolution of SMS the new thing came was MMS(Multi Media Messaging Service). Now a day’s companies are sending their advertisements through MMS. This MMS clips are becoming popular day by day as it has small act with sound which creates an impact on people's mind.

Day by day mobile phones are becoming very popular and people are using mobile phones with WAP/Web browser. This makes marketing companies job easy to provide advertising on WAP/Web browser. This is either in the form of Mobile Web banner (Top of Page) or Mobile Web poster (Bottom of page banner). So on your mobile screens half of the screen is advertisement and on other part you check your websites this way you can not ignore advertisements which is very important. Even while browsing on mobile marketing companies do not want waste even a small space so Advertisement appears while a requested item of mobile content or mobile web page is loading up. This is called as 'Full Screen Interstices'.

People are spending more and more time on Mobiles calling someone or SMSing but one more activity is taking serious space ion mobile world is Gaming on Mobile. Which prompt marketing companies to provide advertisements during games. The most popular example is game Jump. Jump is a fruit drink and with its name we have a game which is very popular and many Mobile operators are providing this for free. Even in India ITC has used Mobile gaming to market their new product 'BINGO'. This is very useful to create impact on people’s mind.

In place of normal tring tring when someone calls you operators have started providing Caller Tunes which is usually consist of song or dialogue. Which creates one more way for marketing companies is that instead of filmy song or dialogue you have Advertisement. This is called as AdTPT. So whenever any one calls you he can here Advertisement. To subscribe for this service mobile service provider may pay. This is a new concept which is not famous among marketing companies.

But the question is people really gets attract with such marketing. The way Marketing companies are trying to provide as many advertisements on Mobile we can say the Next big thing is 'MOBILE ADVERTISING'.